Shopify app by Cape Wired
Shopify store audit app for SEO and AI search
Store Audit: SEO & AI Search checks your Shopify store against 40 practical checks in four areas, gives you a score out of 80 and tells you what to fix first. Most audits finish in one to two minutes. The audit only reads your store and adds no code to your storefront. One-click fixes can then save new SEO titles, meta descriptions and image alt text for you, only when you approve each one, with undo. Install it free on the Shopify App Store.
Each check scores 0 (missing or broken), 1 (partly done) or 2 (done well), so every area is out of 20 and your store is out of 80.
What a Shopify store audit should check
Most SEO apps look at titles and alt text. Shoppers and AI tools look at much more. The app covers four areas, 10 checks each:
- Storefront and first impressions: homepage message, main button, menu, site search, trust signals, delivery costs, mobile use, page speed, About page and footer.
- Product and collection pages: product titles, photos, descriptions, buy box, reviews, related products, collection intros and filters, collection structure, practical details and a mobile test purchase.
- SEO basics: title tags, meta descriptions, headings, alt text, clean URL handles, Search Console and sitemap, broken links and redirects, internal links, leftover app code, and collections that match real searches.
- AI search visibility: whether ChatGPT, Perplexity, Gemini and Google AI Mode mention you and describe you correctly, plus brand facts, consistent details, structured data, buyer questions, mentions on other sites, AI crawler access and your Google product feed.
How it works
1. Pick your key pages
The app suggests your homepage, main menu collections and a few products. Add your best-sellers.
2. The app checks them
It reads your store data and visits your public pages, one page a second and at most 50, so your store never slows down.
3. Answer a few questions
A few things only you can check, such as your checkout on a phone. Your answers carry over to the next audit.
4. Work through the plan
You get the fixes worth most, in order, with a suggested week for each and step-by-step instructions in Shopify.
What you get
- A score out of 80, and a score out of 20 for each area, so you know where you stand.
- An action plan with the fixes that matter most first.
- Plain-English fixes, each showing what the app found, where, and what done well looks like.
- "This is intentional" for deliberate choices, so they don't count against you.
- Free tools inside Shopify: Google title and description checker, product description checker, image optimiser, redirect builder, and Google review link and QR code.
Free and Pro
Free: the full 40-check audit of your key pages (homepage, main menu collections and up to 20 products), your score out of 80, the action plan, the AI prompts to run yourself and all the free tools.
Pro, $19 a month with a 7-day free trial: everything in Free, plus:
- checks across your whole catalogue (up to 1,000 products)
- a PDF report to share
- automatic AI search tests in ChatGPT, Perplexity and Gemini
- comparison with up to 4 competitors
- "What fixing it is worth", an estimate of what your top fixes could add
- a monthly check-up: the app re-audits your store and emails you what changed
- choosing images straight from your store in the Image optimiser
Billing goes through Shopify, on your Shopify bill. You can change or cancel your plan in the app at any time.
Beta testers wanted: up to 10 store owners and agencies get 30 days of Pro + Fixes free in return for honest feedback. Applications close Friday 13 November. Apply for a beta place.
Built on a real audit method
The 40 checks come from the Cape Wired Shopify Self-Audit Kit, the checklist we use on client stores. If you'd rather do it by hand, the free Shopify audit checklist and the guide to auditing your store yourself walk you through it. If you want us to do it, see the Shopify Opportunity Audit.
Questions
How long does a Shopify store audit take?
Most audits finish in one to two minutes. Answering the few questions only you can check takes a few minutes more.
Is there a free plan?
Yes. Free gives you the full 40-check audit of your key pages, your score out of 80, the action plan and the free tools.
Does the app change my store or slow it down?
No. The audit only reads your store and adds no code to your storefront, and it visits at most 50 pages, one per second. The only changes the app makes are one-click fixes you approve yourself, each of which can be undone.
Does it check AI search, like ChatGPT?
Yes. Ten of the 40 checks are about AI search. On Free, the app writes the prompts for you to run. On Pro, it runs them in ChatGPT, Perplexity and Gemini automatically.
How is this different from an SEO app?
Most SEO apps fix tags and alt text. This audit also checks the things that decide whether a visitor buys and whether AI tools recommend you, and it puts every fix in order of what it is worth.
What data does it use?
It reads your products, collections, pages, menus and theme file names, and visits your public pages. It does not access orders, customers or payments. See Privacy in plain English.
Shopify app
Find out what's holding your store back
Install the free plan in a minute, run your first audit, and get your score and action plan.