Shopify services
Shopify stores built for real-world ecommerce growth
Cape Wired builds, migrates and improves Shopify stores with an operator's understanding of products, customers, search visibility, fulfilment and the day-to-day realities of running an ecommerce business.
New Shopify stores · WooCommerce migrations · Shopify optimisation · Ecommerce SEO · GEO and AI search · Conversion improvement
LowCostBeer on Shopify
A 1,000-product WooCommerce store rebuilt and run on Shopify.
Operator-led
Built by someone who has run and grown ecommerce businesses.
Commercially focused
Decisions are connected to customers, operations and revenue.
Flexible delivery
From targeted improvements to complete platform rebuilds.
No unnecessary complexity
Practical systems designed for the people operating the store.
More than a website build
Your Shopify store has to work after the developer leaves
A visually attractive storefront is only one part of an effective ecommerce operation. The platform also needs to support product launches, catalogue changes, collections, fulfilment, customer service, analytics and ongoing marketing.
For this reason, Cape Wired approaches Shopify from the position of an operator, not only a designer. That means considering how quickly products can be added, how customers find what they need, how content supports search visibility and how the store will continue to evolve.
- Clear journeys from landing page to checkout.
- Product and collection pages with useful commercial depth.
- Simple administration for frequent catalogue changes.
- Content structures that support SEO and AI-powered search.
- Focused improvements without unnecessary application bloat.
10+ years
Years of hands-on Shopify and ecommerce experience
Cape Wired founder Daniel Jones has built and operated ecommerce stores across beard care, craft beer and specialist adult wellness, including a ten-year Shopify business that reached £360,000 in peak annual net sales before being acquired.
That operating experience informs every recommendation, from platform choice and navigation to pricing, supplier risk, content and customer retention.
Shopify capabilities
Practical services for building and improving Shopify stores
Projects can cover a complete store or focus on the areas creating the most friction. In each case, the scope is shaped around the commercial problem rather than a fixed list of generic deliverables.
New stores and redesigns
A complete ecommerce foundation for new brands, or an overhaul for an established store whose design, navigation or content no longer reflects the business.
- Store architecture and navigation
- Theme setup and visual direction
- Product and collection-page development
- Trust and conversion elements
From £1,500
Migrations
Move from WooCommerce, Joomla or another platform to a more manageable Shopify operation.
- Products and collection migration
- URL mapping and redirects
- SEO-risk management
- Live-store transition planning
From £3,000
Product and collection optimisation
Improve the pages that shape how customers discover, understand and choose products, without forcing the store into a complete redesign.
- Product-page structure and content
- Collection-page optimisation
- Navigation and internal linking
- Trust and conversion elements
From £950
Support, growth and operations
Remove friction affecting purchases or making the store harder to run than it needs to be.
- Customer-journey reviews
- Checkout and delivery strategy
- Average-order-value opportunities
- Catalogue workflow improvements
From £600
per month
Ecommerce SEO and Generative Engine Optimisation are covered in full on their own pages: Ecommerce SEO and GEO & AI Search Visibility.
How projects work
A focused process from commercial problem to live implementation
The process is collaborative but deliberately practical. The aim is to understand what is holding the business back, prioritise the work and get useful improvements live.
Discovery
First, understand the business, customers, products, current platform and immediate commercial priorities.
Review
Next, identify friction across the customer journey, catalogue, operations, content and search visibility.
Plan
Define a prioritised scope that separates essential work from lower-value additions.
Build
Configure, optimise, write, implement and test the agreed Shopify improvements.
Improve
Finally, review performance after launch and continue refining the areas showing the greatest opportunity.
Ways to work together
From focused intervention to complete ecommerce rebuild
Audit
Shopify review and action plan
£750 fixed fee
A practical review of the storefront, customer journey, product pages, collections, SEO structure and operational friction.
- Prioritised findings
- Commercial and UX opportunities
- Recommended implementation order
Focused improvement
Targeted Shopify optimisation
From £950
Focused work on the product pages, collections or customer journeys creating the most immediate constraint.
- Product-page improvements
- Collection-page improvements
- Navigation and conversion improvements
Rebuild or migration
Complete store rebuild or migration
From £3,000
A coordinated rebuild for businesses whose current platform, structure or design is limiting operations and growth.
- Architecture and navigation
- Content and product structure
- Migration, redirects and launch
Ongoing Shopify support is also available once a build or migration is live. For details, see Shopify Support & Growth.
Shopify pricing overview
Clear entry points, with larger projects scoped properly
These prices are designed to help businesses understand the likely starting point before a detailed scope is prepared. However, larger catalogues, legacy themes, international stores and complex integrations may require a separately quoted project.
The Shopify Opportunity Audit is £750. Product and Collection Optimisation begins at £950, with the final scope based on the number of pages, content requirements and improvements involved. Targeted redesigns begin at £1,500, while new builds and migrations both start at £3,000. Ongoing support begins at £600 per month.
Prices shown are starting points for one primary Shopify storefront and exclude paid themes, applications and third-party services. The full deliverables, timing, revision allowance and payment schedule are confirmed in writing before work begins.
Discuss your Shopify project ↗Shopify case studies
Ecommerce work across different products and business stages
The same platform can support very different businesses. As a result, the strategy, catalogue and customer journey should reflect how each one actually competes.
RUNESILK, LowCostBeer and TENGA UK were founded, acquired or operated by Cape Wired's founder, not third-party clients.
Founded brand · Beard care
RUNESILK
A four-week Shopify, SEO and GEO project that repositioned an underperforming anti-dandruff beard shampoo around a clearly defined customer problem.
Read the case study →
Acquired business · 1,000-product Shopify catalogue
LowCostBeer
An ageing WooCommerce store rebuilt on Shopify and repositioned around rescued beer, direct brewery relationships and curated Brewery Showcase Boxes.
Read the case study →
Operated & sold · £360K peak annual net sales
TENGA UK
A specialist ecommerce store built from no existing traffic, scaled through Shopify, SEO, email and Amazon, and ultimately acquired by the brand's European subsidiary.
Read the case study →
Is Cape Wired the right fit?
Best suited to product businesses that value practical involvement
This works best for businesses that sell physical products through Shopify, need strategic thinking paired with hands-on implementation, and value direct access to the person doing the work rather than a large agency team.
You sell physical products through Shopify or plan to.
Your current store is difficult to manage or develop.
Your products require education, comparison or strong content.
You want search visibility connected to commercial intent.
You are prepared to provide product and operational context.
Shopify services FAQ
Questions about working with Cape Wired
Do you build completely new Shopify stores?
Yes. Cape Wired can plan and build a new Shopify store from the initial architecture through to products, collections, payments, delivery, essential policies, analytics and launch preparation.
Can you migrate an existing store to Shopify?
Yes. Migration work can include product and collection transfer, content rebuilding, navigation, customer and order considerations, URL redirects, SEO-risk management and launch planning. The exact process depends on the current platform and quality of the source data.
Can you improve an existing Shopify store without rebuilding it?
Yes. Focused optimisation can improve product and collection pages, navigation, customer journeys, conversion elements and operational friction without requiring a complete store rebuild.
Do your Shopify services include SEO?
SEO can be included within a build or delivered as a separate project. Work may cover technical structure, product and collection optimisation, metadata, internal linking, content clusters, indexation and AI-search visibility.
How long does a Shopify project take?
Timelines depend on catalogue size, source data, integrations, content requirements and how quickly information is supplied. A focused improvement can take days, while a larger rebuild or migration may require several weeks.
Do you provide ongoing Shopify support?
Yes. Ongoing support is available for suitable stores that need regular store improvements, product and collection work, SEO implementation, campaign pages or continued conversion improvements.
Build a better Shopify operation
Is your current store helping the business grow or holding it back?
Share what you sell, what is not working and where you want the business to go. Cape Wired will then help identify whether the right next step is a focused improvement, a wider rebuild or a complete Shopify migration.
You send a short message about the store and the problem.
Daniel replies personally to arrange a first conversation.
You get a clear recommendation: an audit, a project or nothing at all.
Project results depend on the business, products, market, available data, implementation quality, competition and time. Historic case-study performance does not guarantee equivalent outcomes for another store.