Case studies
Real ecommerce businesses, real numbers
Three product businesses across three very different categories — beard care, craft beer and specialist adult wellness — rebuilt, migrated and grown on Shopify.
Project context: RUNESILK, LowCostBeer and TENGA UK were all founded, acquired or operated directly by Cape Wired founder Daniel Jones. They are included here as proof of process — real trading businesses with real commercial pressure — rather than third-party client work.
The projects
Three products, three commercial problems, three outcomes
Each business needed something different from Shopify — a full new build, a migration away from a struggling platform, or a redesign focused on conversion and search visibility.
RUNESILK
A founder-built beard-care brand strengthened through custom Shopify improvements, product-page optimisation and a targeted content strategy designed to increase search visibility and sales.
Read the case study
LowCostBeer
An acquired WooCommerce store rebuilt on Shopify in about a week, cleared of lingering domain-reputation warnings and repositioned around direct brewery relationships and curated Showcase Boxes.
Read the case study
TENGA UK
A specialist ecommerce store built from no existing traffic on Shopify, scaled through SEO, email and Amazon over ten years, and ultimately acquired by the brand’s European subsidiary.
Read the case studyWhat ties these together
The same operator-led approach across every project
Real commercial pressure
Every project involved live trading, real revenue and real customers — not a staging environment or a hypothetical brief.
One person, full accountability
Strategy, migration, design, content and implementation were handled directly, with no handoffs between departments.
Honest reporting
Each case study includes what worked, what didn’t and the constraints involved — not just the headline number.
Your store could be next
Which of these problems sounds like yours?
Whether it’s a platform that’s holding you back, a store that needs rebuilding, or a business that just needs consistent attention, Cape Wired can help you work out the right next step.
Project results depend on the business, products, market, available data, implementation quality, competition and time. Historic case-study performance does not guarantee equivalent outcomes for another store.