Shopify DIY Self-Audit Kit
Audit your own Shopify store using the method behind our £750 review
A step-by-step kit for small Shopify brands. Work through 40 practical checks across your storefront, product pages, SEO and AI search visibility, score each one, and finish with a prioritised 30-day action plan.
Made for owner-run Shopify stores
You know the store could sell more, but not where to start
A full audit or agency retainer isn't in the budget yet
You'd rather fix things yourself, in the right order
You want to know how AI tools like ChatGPT describe your brand
You want a clear plan, not another app
40 practical checks
Each with how to check it, how to score it and what good looks like.
4 scored areas
Storefront, product pages, SEO basics and AI search visibility.
Editable scorecard
Excel or Google Sheets. It totals your scores and ranks your priorities for you.
30-day action plan
Turns your scores into a ranked list of what to fix first.
Why this kit exists
The checklist used on paid audits, rewritten so you can run it yourself
Most small Shopify stores don't have one big problem. They have a dozen small ones: unclear navigation, thin product pages, missing trust signals, default SEO titles and no idea how AI tools describe the brand. Each one quietly costs sales.
The kit takes you through those areas in a set order, shows you how to check each one with free tools, and helps you decide what is worth fixing first. No calls, no jargon and no new apps required.
If you get stuck or want a second pair of eyes, your £49 is credited against the full Shopify Opportunity Audit if you book within 60 days.
Operator led
Written by someone who has run Shopify stores, not just advised them
Daniel Jones built and ran RUNESILK, rebuilt LowCostBeer's 1,000-product catalogue on Shopify and grew TENGA UK to £360,000 in peak annual net sales. The kit focuses on the things that made a difference in those stores.
What's inside
Six short modules, one clear order of work
Delivered as a PDF guide plus an editable scorecard for Excel or Google Sheets. Instant download after payment.
Module 0
Start here
How to use the kit, how to score honestly and how the scorecard works out your priorities.
Module 1
Storefront and first impressions
Homepage clarity, navigation, search, trust signals, delivery information, mobile experience and speed.
Module 2
Product and collection pages
Titles, photos, descriptions, reviews, pricing clarity, filters and a full mobile test purchase.
Module 3
SEO basics
Title tags, meta descriptions, Search Console, redirects, internal links, app bloat and collection content.
Module 4
AI search visibility
Ready-made prompts to see how ChatGPT, Perplexity, Gemini and Google AI Mode describe your brand, and how to help them recommend you.
Module 5
Your action plan
Turn your scores into a ranked top ten and a week-by-week 30-day plan, plus when it's worth getting expert help.
How it works
From download to a prioritised plan in about two hours
Download
Get the PDF guide and scorecard straight after checkout.
Check
Work through each module on your phone and laptop using free tools.
Score
Mark every check 0, 1 or 2. The scorecard totals each area for you.
Prioritise
Every gap is ranked by impact and effort, so the quick wins rise to the top.
Fix and re-score
Follow the 30-day plan, then run the audit again to see what has improved.
Pricing
Start free, go further with the kit, or have Daniel do it for you
Self-guided
DIY Self-Audit Kit
£49 one-off payment
The full kit, done yourself, at your own pace.
- Six-module PDF guide
- 40 checks with what good looks like
- Editable scorecard and priority calculator
- 30-day action plan template
- Free updates for 12 months
- £49 credited against the £750 audit within 60 days
Taster
12-Point Health Check
Free
A one-page checklist covering 12 of the most important checks. A quick way to see where your store stands.
- 12 yes or no checks
- Takes about 15 minutes
- Sent straight to your inbox
Done for you
Shopify Opportunity Audit
£750
Daniel reviews your store personally and delivers written findings, a prioritised roadmap and a review call.
- Founder-reviewed
- Written findings and roadmap
- Up to 60-minute review call
- Kit price credited within 60 days
Checkout is handled securely by Link, Stripe's checkout service, which also issues your receipt and VAT invoice. 30-day money-back guarantee. The kit is a self-guided resource. It doesn't include calls or one-to-one support, and no sales, traffic or ranking outcomes are guaranteed.
Questions
Before you buy
Who is the kit for?
Owner-run Shopify stores, typically turning over less than £100,000 a year, that want to improve the store themselves. If you have a large catalogue, several markets or a heavily customised theme, the full Opportunity Audit is usually a better fit.
Do I need technical skills?
No. If you can use the Shopify admin and the theme editor, you can complete the kit. Each check explains exactly where to look and which free tools to use.
How long does it take?
Most people complete the audit in 90 to 120 minutes, spread over a few sittings. Fixing what you find depends on your results, so the 30-day plan breaks the work into weekly chunks.
What format is it in?
A PDF guide plus a scorecard you can open in Excel or import into Google Sheets. After payment you're taken straight to your download page, and Link (Stripe's checkout service) emails your receipt. Save both files somewhere safe. If you lose them, get in touch with the email address you used at checkout and we'll send them again.
What makes the AI search module different?
Most audits stop at Google. Module 4 shows you how to test what ChatGPT, Perplexity, Gemini and Google AI Mode say about your category and your brand, and the practical steps that make your store easier for them to understand and recommend.
How does the £750 audit credit work?
If you book a Shopify Opportunity Audit within 60 days of buying the kit, mention the email address you used at checkout and the £49 is taken off the audit fee. The credit doesn't apply to refunded orders.
Is support included?
The kit is designed to be self-guided, so it doesn't include calls or one-to-one support. If you'd like expert help, the Opportunity Audit is the next step.
Does it work outside the UK?
Yes. The checks apply to any Shopify store. Examples use UK spelling and pricing, but the method is the same wherever you sell.
Can I get a refund?
Yes. If the kit isn't right for you, email contact@capewired.com within 30 days of buying it and we'll refund the full £49. No questions asked. A refunded order can't then be used for the £49 audit credit.
Ready when you are
Find out what your store is missing this week
Get the full kit for £49, or start with the free 12-point checklist and see how your store scores.
Instant download after payment.
30-day money-back guarantee, no questions asked.
Your £49 is credited against the £750 audit if you book within 60 days.