Technical SEO Audits
Find the technical issues quietly capping your search visibility
A fixed-scope review of crawlability, indexation, site speed, structured data and technical health — delivered as a prioritised written report, so you know exactly what’s holding search performance back and in what order to fix it.
How this differs from the Opportunity Audit
Deep on technical SEO, not a full commercial review
The Shopify Opportunity Audit looks at the whole commercial picture — storefront, product pages, operations and SEO together. A Technical SEO Audit is narrower and deeper: it’s focused entirely on the technical foundations that determine whether search engines can properly crawl, index and understand a site in the first place.
It suits businesses that already have a reasonable sense of their commercial priorities but suspect something underneath the surface — a crawl issue, a duplicate-content problem, a slow site — is quietly capping performance.
- Every finding is tied to a likely ranking or visibility effect.
- Recommendations are ordered by implementation priority.
- The report is written to be actionable by a developer or Cape Wired.
- A walkthrough call is included to talk through what matters most.
What this audit doesn’t include
- It’s a diagnosis, not the implementation of fixes.
- It doesn’t cover commercial or storefront conversion issues.
- It doesn’t include guaranteed ranking outcomes.
- Implementation of fixes is scoped separately once priorities are agreed.
What’s reviewed
Every technical area that typically hides ranking issues
Crawlability and indexation
Whether search engines can find, crawl and correctly index the pages that matter.
- Robots.txt and crawl directives
- XML sitemap accuracy
- Index coverage and exclusions
- Orphaned and unlinked pages
Site speed and Core Web Vitals
Performance issues that affect both rankings and the customer experience.
- Core Web Vitals scores
- Image and asset optimisation
- Render-blocking resources
- Mobile performance
Structured data
Whether schema markup is present, accurate and helping search engines understand the content.
- Product and organisation schema
- FAQ and article schema
- Validation and error checks
- Rich-result eligibility
Duplicate content and redirects
Issues that dilute authority or confuse search engines about which page should rank.
- Duplicate and thin-content pages
- Canonical tag accuracy
- Redirect chains and loops
- URL parameter handling
Site architecture
How well the site’s structure supports both users and search engines finding what they need.
- Internal linking structure
- URL structure and consistency
- Navigation and category depth
- Mobile-first indexing readiness
Prioritised recommendations
Every finding above is brought together into one ranked action plan.
- Ranked by likely impact
- Grouped into quick wins vs bigger fixes
- Written to be handed to a developer
- Talked through on a walkthrough call
How it runs
A short, fixed process from access to action plan
Access & brief
Share site access, analytics and Search Console where available, plus a short brief on known issues.
Day 1Technical crawl
The site is crawled and reviewed systematically across indexation, speed, schema and architecture.
Days 2–4Report delivered
A written, prioritised findings report is delivered ahead of the walkthrough call.
Day 5Walkthrough call
Talk through the findings, ask questions and agree what happens next.
Shortly afterIs a Technical SEO Audit the right fit?
Best suited to sites with an underlying technical question mark
A strong fit
- Rankings or traffic have stalled or dropped for no clear reason.
- You suspect crawl, speed or indexation issues but aren’t sure.
- You already have a content and commercial strategy in place.
- You want a technical report your developer can act on directly.
Probably not the right fit
- You want a full commercial and conversion review — see the Opportunity Audit instead.
- Your store isn’t live yet.
- You want implementation done, not a diagnosis.
- You’re not able to give access to analytics or the back end.
Technical SEO Audit FAQ
Questions about the audit
How is this different from the Shopify Opportunity Audit?
The Opportunity Audit covers the whole commercial picture — storefront, product pages, operations and SEO together. This audit is narrower and purely technical: crawlability, indexation, speed, schema and site architecture.
What access do you need?
Site access sufficient to run a crawl, plus viewer access to Google Search Console and analytics where available. Exact requirements are confirmed before the audit starts.
Will you fix the issues you find?
Not as part of this audit — it’s a diagnosis, not implementation. Fixes can be scoped separately once priorities are agreed, either with Cape Wired or your own developer.
Can this run on any platform, not just Shopify?
Yes. Technical SEO fundamentals apply across platforms, so this audit can cover Shopify, WooCommerce, custom builds or other ecommerce platforms.
How long does the whole process take?
The review itself typically runs within a working week of receiving access and a brief, with the report and walkthrough call following shortly after.
Rule out the technical issues first
Ready to see what’s technically holding your site back?
Share a link to your site and what you’ve noticed — stalled rankings, slow pages, indexation drops. Cape Wired will confirm scope, access needed and timing before anything starts.
The Technical SEO Audit is a diagnostic deliverable and does not include implementation of any recommended changes. Findings reflect the site and data available at the time of review and do not guarantee specific ranking outcomes.