SEO services
Search visibility built around how customers actually search
Ecommerce SEO, local search visibility and technical health are related disciplines, not one generic service. Cape Wired scopes each around the specific problem: product discovery, local visitors, or a technical foundation that's quietly capping performance.
Ecommerce SEO · Local SEO · Technical SEO audits · GEO-ready content
RUNESILK beard shampoo
A shampoo selling 5–10 units a month reached 137 on Amazon alone in 30 days after a four-week Shopify, SEO and GEO project.
Operator-led
SEO decisions connected to real commercial outcomes, not vanity metrics.
Scoped to the problem
Product discovery, local visibility and technical health are treated differently.
Implementation included
Findings get carried through into the live site, not left in a report.
Honest reporting
No guaranteed rankings. Instead, clear, plain-language progress.
Why one generic SEO service isn't enough
Product search, local search and technical health need different approaches
A product business selling nationally or internationally needs strong product and collection pages, content clusters and internal linking. A hospitality or retail business with a physical location, however, needs a properly maintained Google Business Profile and consistent local citations. And any site can be quietly held back by crawl, indexation or speed issues that have nothing to do with content at all.
Treating these as one undifferentiated SEO service tends to produce generic recommendations that don't fit the actual problem. For this reason, Cape Wired scopes each separately, and combines them when a business genuinely needs more than one.
- Ecommerce SEO for product and collection discovery.
- Local SEO for map-pack and "near me" visibility.
- Technical SEO audits for the foundations underneath both.
- Implementation carried through, not left as a report.
RUNESILK · Founded brand
Proof from real projects, not theory
RUNESILK went from 5 to 10 shampoo units a month to 137 on Amazon UK alone after a combined Shopify, SEO and GEO project. As a result, it shows these disciplines compound when they're scoped and sequenced properly, rather than bolted on separately.
That same operator-led approach shapes every SEO engagement, whatever the specific scope.
The services
Four ways search visibility gets built, planned and protected
Each is scoped as its own project, or combined where a business needs more than one discipline working together.
Ecommerce SEO
Technical foundations, product and collection pages, internal linking and supporting content built to attract relevant organic traffic.
- Keyword and opportunity research
- Product and collection optimisation
- Content clusters and internal linking
- Technical and indexing reviews
Local SEO
Google Business Profile management, citation consistency, review strategy and location content for businesses with a physical presence or service area.
- Google Business Profile
- Citations and consistency
- Location content
- Review strategy
Ecommerce Content Strategy
Buying guides, comparison content, category pages and content briefs planned around real customer questions. In short, the content engine feeding both Ecommerce SEO and GEO.
- Content and gap audits
- Topic and cluster planning
- Buying guides and comparisons
- Content briefs
Technical SEO Audits
A fixed-scope review of crawlability, indexation, site speed, structured data and technical health, delivered as a prioritised report.
- Crawl and indexation review
- Core Web Vitals
- Structured data checks
- Prioritised findings report
Not sure which one fits?
A quick way to work out where to start
“Our products don't show up in search, even for their own name.”
Ecommerce SEO
→
“People can't find us on Google Maps or ‘near me’ searches.”
Local SEO
→
“Our rankings dropped and we don't know why.”
Technical SEO Audit
→
“We publish content but nothing seems to attract or convert anyone.”
Ecommerce Content Strategy
→
“We're not sure what's wrong, just that something isn't working.”
Shopify Opportunity Audit
→
Evidence from live projects
SEO work measured by commercial outcome
5–10 → 137
RUNESILK shampoo units a month
On Amazon UK alone, 15 Sep – 15 Oct 2026, before Shopify sales, after a combined Shopify, SEO and GEO project.
10+
Years in ecommerce
Hands-on experience across Shopify, search, content and customer acquisition.
1,000+
Products managed
Across the product catalogues behind Cape Wired's own case studies.
Is Cape Wired the right fit?
Best suited to businesses that want visibility connected to revenue
A strong fit
You want search visibility connected to commercial intent, not just traffic.
You're happy to have recommendations implemented, not just reported.
You value being told honestly what will and won't move the needle.
You want the right discipline applied to the right problem.
Probably not the right fit
×
You want guaranteed rankings or a specific ranking position.
×
You want the cheapest possible bulk-content package.
×
You're looking for unchecked, mass AI-generated content.
×
You want a one-off report with no implementation support.
SEO services FAQ
Questions about working with Cape Wired on SEO
Do I need Ecommerce SEO, Local SEO or a Technical Audit?
It depends on the problem. Ecommerce SEO suits product discovery issues, Local SEO suits map-pack and "near me" visibility for a physical location or service area, and a Technical SEO Audit suits a site with an underlying technical question mark. In practice, many businesses need more than one.
Can these services be combined?
Yes. A hospitality or retail business, for example, commonly needs both Ecommerce SEO and Local SEO. A Technical SEO Audit can also run first to clear foundational issues before a wider content programme begins.
Where does GEO and AI-search visibility fit in?
GEO and AI Search Visibility is a related but distinct discipline, covered on its own page. It's commonly scoped alongside Ecommerce SEO, but focuses specifically on how AI platforms understand and surface a business.
Do you guarantee search rankings?
No. Search and AI-search outcomes cannot be guaranteed by anyone working honestly, and Google's own guidance on hiring an SEO makes the same point. Instead, progress is measured within the context of the business, competition and market.
How long does SEO work take to show results?
Technical fixes can show early movement within weeks. However, content, product-page and local-visibility improvements typically build over several months of consistent work.
Get found by the right customers
Which search problem is holding your business back?
Tell Cape Wired what you sell, who you're trying to reach and what isn't working today. As a result, the right starting point, whether ecommerce SEO, local visibility or a technical audit, will usually be clear quickly.
You send a short message about the store and the problem.
Daniel replies personally to arrange a first conversation.
You get a clear recommendation: an audit, a project or nothing at all.
Search and AI-search outcomes depend on the business, market, competition, technical starting point and consistency of implementation over time. Results cannot be guaranteed.