Free 12-point checklist
Is your Shopify store quietly losing sales? Find out in 15 minutes
The 12-Point Shopify Store Health Check covers the checks that matter most across your storefront, product pages, SEO and AI search visibility. Free, one page, no jargon.
Three quick checks in each of four areas
A simple score out of 12, and what it means
Taken from the method behind our £750 Shopify Opportunity Audit
Plus a short email series with practical fixes
Get the free checklist
Where should we send it?
What's on the checklist
Twelve checks across the four areas that matter most
Storefront
Is it clear what you sell within five seconds?
Can shoppers see why they should trust you?
Does the store work well one-handed on a phone?
Product pages
Do product titles say what the product actually is?
Are price, stock and delivery clear next to Add to cart?
Can you check out on mobile without friction?
SEO basics
Are your key title tags written, not left as defaults?
Is Google Search Console set up and checked?
Are old URLs redirected instead of showing 404s?
AI search
Does ChatGPT mention you for your category?
Does your About page say clearly who you are?
Is your product data readable by machines?
Who it's from
Built by a Shopify operator, not a template factory
Cape Wired is run by Daniel Jones, a Shopify Partner with more than a decade of hands-on ecommerce experience across RUNESILK, LowCostBeer and TENGA UK.
The checklist uses the same thinking as the paid Opportunity Audit, cut down to the twelve checks that tend to make the biggest difference for small stores.
Want all 40 checks?
The full DIY Self-Audit Kit
Six modules, 40 checks, an editable scorecard and a 30-day action plan. £49, credited against the £750 audit if you book within 60 days.
See the full kit →