Free tool
See what small improvements to your online store are worth. Enter your visitors, conversion rate and order value, and our free revenue calculator shows the extra revenue each improvement could bring in a year.
Takes one minute · Revenue and profit · Model your own targets · Free, no sign-up
The three levers
Every online store's revenue comes down to three numbers. Small gains in each one multiply together.
Traffic
Better rankings, useful content and visibility in AI search bring more people who are ready to buy.
Conversion rate
Clear product pages, simple navigation, trust signals and a smooth checkout turn more browsers into customers.
Order value
Bundles, relevant cross-sells and a well-set free delivery threshold raise what each customer spends.
FAQ
In Shopify, go to Analytics and look at the last 30 days: sessions for monthly visitors, conversion rate, and average order value. Other platforms and Google Analytics show the same figures.
It varies widely by industry, price point and traffic source, so compare against your own past performance rather than a single benchmark. Small, steady improvements are usually more realistic than big jumps.
Revenue is visitors times conversion rate times order value. Improving all three means each gain applies to an already larger number, so the combined result is bigger than adding them up.
No. They are illustrations based on the numbers you enter. Real results depend on your products, market and the changes you make.
No. The calculator runs entirely in your browser. Nothing you enter is uploaded or stored.
Find your biggest lever
The Shopify Opportunity Audit reviews nine areas of your store, from navigation and product pages to SEO and analytics, and gives you a prioritised action plan.
