Free checklist
Google Business Profile checklist
A 20-point checklist to find what's holding your Google Business Profile back, from categories and photos to reviews. Work through it with your profile open in another tab. About 20 minutes.
20 yes/no checks in five parts
Flags the mistakes that can get a profile suspended
A score that shows where to start
Plus two short emails with quick wins
Get the free checklist
Where should we send it?
What's inside
Five parts, about 20 minutes
Part 1
Profile basics
- Ownership and verification
- Your business name and Google's rules
- Address, service area and opening hours
Part 2
Categories and services
- Primary and secondary categories
- Services and products
- Your business description
Part 3
Photos and updates
- Logo, cover and recent photos
- Regular posts
- Attributes people filter by
Part 4
Reviews
- Asking every happy customer
- Replying to every review
- What breaks Google's review policies
Part 5
Website and consistency
- Your website link and tracking
- Matching name, address and phone
- Apple and Bing listings
Why it matters
Often the first thing local customers see
When someone searches for a business like yours nearby, Google shows a map and a handful of profiles before any websites. The details on your profile help decide whether you appear there, and whether people call, visit or scroll past.
Most of the checks take minutes to fix, and none of them need a developer.
Rather have it done for you?
Google Business Profile Optimisation
A one-off project with a fixed fee of £650: a profile audit and correction, categories, services and attributes, and a priority plan for photos, posts and reviews.
See local SEO options →