Shopify tools
Shopify tools we recommend
Honest roundups of the tools that help Shopify stores get found in Google and AI search. Prices are checked on each tool's own website, and there are no affiliate links or paid placements. We also make our own Shopify store audit app, which checks your store for SEO and AI search.
Roundups
Tool roundups
Checked October 2026
AI visibility tools
The free and paid tools that show whether ChatGPT, Google AI Mode and Perplexity mention your store, from Search Console's new AI report to dedicated trackers.
Checked October 2026
Shopify schema apps
Which schema apps are worth installing, what your theme already covers, and the claims to ignore, including FAQ schema and AI shortcuts.
Checked October 2026
Free SEO tools for Shopify
Google's free reports, the free versions of paid tools, what's built into Shopify, and the limits of each.
Our own kit
The tools we use
What we use on our own stores and on client work, and what each one is for.
Free · Google
Google Search Console
Which searches find your store, which pages Google has indexed, and how often your pages appear in AI Overviews and AI Mode.
Free · Google
Google Analytics 4
Where visitors come from and whether they buy, including the AI Assistant channel for visits from ChatGPT, Gemini and Copilot.
Free · Google
Google Merchant Center
Product feeds for free listings and Shopping ads, and where Google reports problems with your product data.
Free · Microsoft
Bing Webmaster Tools
Bing search data, plus an AI Performance report showing when Microsoft Copilot cites your pages.
Paid
Semrush
Keyword research, rank tracking and site audits, with AI visibility tracking on its current plans.
Paid
Ahrefs
Backlinks, competitor research and keyword data, with Brand Radar for tracking mentions in AI answers.
Free version · paid licence
Screaming Frog SEO Spider
Crawls a store the way a search engine does, to find broken links, redirect chains, duplicate titles and missing tags.
Free and paid plans
Claude
With Search Console connected, we ask questions about a store's traffic in plain English. Our free guide shows how to set it up.
Built by us
Try our free tools
Checkers, generators and checklists we built from our own client work. They run in your browser, with no sign-up.