Free tool
Free Shopify redirect builder
Turn a list of old URLs into a redirect file that imports into Shopify first time. Every line is checked against Shopify's rules, new URLs are suggested and redirect chains are shortened. No sign-up. Our Shopify audit app builds this list for you from the broken pages it finds.
CSV for Shopify import · Suggested new URLs · Chain, loop and duplicate checks · Runs in your browser · Free
Before you import
How redirects work on Shopify
Redirects keep your rankings and links working when URLs change, whether you are moving platform or tidying up products. These four rules save most of the problems we see.
Broken URLs only
Redirects only fire on 404s
Shopify ignores a redirect while the old URL still loads a page. Delete, draft or hide the old item first, or the redirect never runs.
Closest match
Don't send everything home
Point each old URL at the page that replaces it. Mass redirects to the homepage can be treated as missing pages, and their rankings fade.
One hop
Avoid redirect chains
If A goes to B and B goes to C, send A straight to C. Each extra hop slows the page and wastes crawl time. The builder shortens chains for you.
After launch
Watch Search Console
Check the Pages report for new 404s in the weeks after a change, and add redirects for anything you missed. Keep the redirects in place for good.
FAQ
Shopify redirect questions
What is a 301 redirect?
A permanent redirect. It tells browsers and Google that a page has moved for good, so visitors land on the new URL and most of the old page's ranking signals pass across. Shopify's URL redirects are 301s.
Why isn't my Shopify redirect working?
Usually because the old URL still loads a page: Shopify only redirects URLs that return a 404. Other causes are a query string in the old URL, a blocked path such as /cart or /apps, or your browser remembering an earlier redirect. Test in a private window.
Which URLs can't be redirected on Shopify?
Your homepage, URLs starting /apps, /cart, /orders, /services or /shop, collection tag URLs such as /collections/scarves/red, and reserved URLs such as /products, /collections and /collections/all. The builder flags all of these.
How many redirects can a Shopify store have?
Up to 100,000 on standard plans and 20 million on Shopify Plus. If your list is bigger, focus on URLs that have traffic or backlinks first.
Is anything I paste stored?
No. The builder runs entirely in your browser. Nothing you paste is sent anywhere or saved.
Next step
Moving to Shopify?
Redirects are one part of a migration. Our guide covers keeping your rankings when you move from WooCommerce, from mapping URLs to the checks after launch.