SEO Audit for Shopify help
How to run the AI prompt tests
Two checks, Showing up in AI answers and How AI tools describe you, need you to ask AI tools about your products and your brand. The app can't do this for you, because answers depend on who is asking and where.
Last updated: 12 October 2026The app writes the prompts for you from your store data. Open them from either check, or from the AI prompt log page.
Before you start
- Replace anything in square brackets in the prompts with your own details.
- Have the AI prompt log page open so you can record results as you go.
Which tools to use
Run each prompt in all four:
- ChatGPT
- Perplexity
- Gemini
- Google AI Mode
How to run them fairly
- Use a private window, or log out, or use a temporary chat. AI tools remember you, so a logged-in answer can be more favourable than a stranger's.
- Start a new chat for every prompt. Earlier prompts in the same chat change the answer.
- Copy the prompt exactly each time, so your results are comparable.
- Record every result, including when you are not mentioned. A "no" is useful too.
- Note the sources each tool cites. These are the sites AI tools trust for your product type, and a good list of places to try to get mentioned.
Run the set twice
Answers vary from day to day. Run the full set again on a different day and record it as run 2. You are looking for patterns, not one lucky answer.
Buyer prompts and brand prompts
- Buyer prompts ask what to buy in your product type, as a new customer would. Record each one in the log: the tool, the run, whether you were mentioned and the sources cited. The app scores the check from your log.
- Brand prompts ask about your store by name. Read each answer and check what you sell, who it is for, your price range and where you are based. Then answer the questions on the check.
After the tests
- Fix wrong facts on your own site first, especially your About page.
- Use your list of cited sources for outreach.
- Run the tests again after your fixes, and at each re-audit.
Need help with the audit?
We're happy to help
Email contact@capewired.com with your store address and what you're stuck on, and we'll get back to you.