Website SEO Audit
Find out why Google isn't sending you customers, in a report you can act on today
A full SEO audit of your website, checked and written up by Cape Wired. We crawl every page, pull your rankings, search demand and competitors, check what AI assistants say about you, and turn it all into a plain-English report with a step-by-step plan. Works on any website: WordPress, Squarespace, Wix, Shopify and more.
Made for small businesses
You're not showing up in Google for what you sell
An agency retainer isn't in the budget yet
You want to know exactly what to fix, and in what order
You want to know what ChatGPT and Google's AI say about you
You want a report your web person can work straight from
Every page crawled
Broken links, titles, headings, images, speed and structured data on every page we can reach.
Rankings and demand
What you rank for today, two years of history, and how many people search for what you sell.
Real competitors
The businesses Google shows instead of you, side by side with your site.
A three-stage plan
This week, next 30 days and 30 to 90 days, with who should do each job.
Why this audit exists
The audit behind our client work, delivered in hours, not weeks
Most small business websites don't have one big problem. They have a dozen small ones: pages with no main heading, missing descriptions, links to products that no longer exist, and no page for the thing people actually search for. Each one is easy to fix once you know it's there.
The Website SEO Audit finds them, explains what each one means for your business and puts them in order, so you or whoever looks after your website can start on the biggest wins straight away. It isn't an automated score: every report is checked and written up by Cape Wired before it's sent.
Running a Shopify store and want a deeper look at conversion and your catalogue too? The Shopify Opportunity Audit goes further, with store access, Search Console data and a findings call.
Operator led
Written up by someone who has grown real businesses online, not just advised them
Daniel Jones built and ran RUNESILK, rebuilt LowCostBeer's 1,000-product catalogue on Shopify and grew TENGA UK to £360,000 in peak annual net sales. Every audit focuses on the fixes that made a difference for those businesses.
What's in the report
Six sections, one clear order of work
A private online report you can read on any device and share with your team or web developer, sent to your inbox within a couple of working hours.
Section 1
At a glance
Your headline findings, the scores that matter, and a map of how your pages link together, with broken pages in red.
Section 2
Fix first
Broken pages, missing headings and descriptions, heavy images and every other issue, ranked by severity with step-by-step fixes.
Section 3
How you look in Google
Your main pages as they appear in search results, so you see what customers see before they click.
Section 4
Rankings and search demand
What you rank for, two years of visibility, and the monthly searches for what you sell that are going to someone else.
Section 5
Competitors and AI answers
The businesses that outrank you, side by side, and whether ChatGPT, Perplexity and Gemini recommend you when customers ask.
Section 6
Your plan
This week, next 30 days and 30 to 90 days, with who should do each job and roughly how long it takes.
How it works
From order to report in a couple of working hours
Order
Pay £149 and tell us your website address.
Crawl
We crawl your whole site, which takes some time, and pull your search data.
Check
Every finding is checked and written up in plain English by Cape Wired.
Deliver
Your private report link arrives by email, usually within a couple of working hours.
Fix
Work through the plan yourself, hand it to your web person, or ask us to do it.
Pricing
Start free, get the full audit, or have Daniel go deeper
Checked and written up
Website SEO Audit
£149 one-off payment
A full audit of any website, delivered as a private online report.
- Every page crawled and checked
- Issues ranked, with step-by-step fixes
- Rankings, search demand and competitors
- What AI assistants say about you
- Three-stage action plan
- Delivered within a couple of working hours
Taster
Free SEO tools
Free
Check a page's title, schema or images, or run the free SEO checker on a Shopify store. A quick way to see where you stand.
- Instant results
- Free to use
- Good for a first look
Done for you
Shopify Opportunity Audit
£750
Daniel reviews your store personally and delivers written findings, a prioritised roadmap and a review call.
- Founder-reviewed
- Store access and Search Console data
- Conversion and catalogue review
- Up to 60-minute review call
Checkout is handled securely by Link, Stripe's checkout service, which also issues your receipt and VAT invoice. Full refund if we can't audit your site. The report gives findings and recommendations; no sales, traffic or ranking outcomes are guaranteed.
Questions
Before you order
Who is the audit for?
Small businesses that want more customers from Google: shops, trades, local services and online stores. It works on any website, including WordPress, Squarespace, Wix and Shopify.
Do I need technical skills?
No. Every issue explains what it means for your business, how to fix it step by step, and who usually does it. You can also pass the report straight to whoever looks after your website.
How long does it take?
Usually a couple of working hours from your order. The crawl of your site takes some time, and every report is checked and written up by Cape Wired, so it isn't instant. Orders placed outside our working hours (Monday to Friday, 9am to 5:30pm) are delivered the next working morning.
What format is it in?
A private web page at audit.capewired.com, sent to the email address you use at checkout. It works on any device, only people with the link can see it, and it's hidden from search engines.
What does the AI answers section show?
We ask ChatGPT, Perplexity and Gemini the kind of questions your customers ask, without naming your business, and show whether they recommend you or someone else, and which of your pages they trust.
What if you can't crawl my site?
Some sites block crawlers or sit behind a login. If we can't audit your site properly, we'll tell you and refund you in full the same day.
Is support included?
The report is designed to stand on its own, and you're welcome to pass it to your own marketing team or web developer. If you'd like us to make the changes, reply to the email and we'll quote for the work.
Does it work outside the UK?
Yes. We use UK search data by default. If most of your customers are in another country, email contact@capewired.com after ordering and we'll use that country's data.
Can I get a refund?
Yes. If we can't audit your site, or your report hasn't arrived within two working days, email contact@capewired.com and we'll refund the full £149.
Ready when you are
Find out what your website is missing this week
Get the full audit for £149, checked and written up by Cape Wired and delivered within a couple of working hours.
Checked and written up by Cape Wired, not just an automated score.
Delivered within a couple of working hours on working days.
Full refund if we can't audit your site.