GEO and AI search visibility
Help AI-powered search understand, trust and recommend your brand
Cape Wired helps ecommerce and product-led businesses improve how their brands, products and expertise are represented across AI-powered search, answer engines and emerging discovery platforms.
What GEO means
Generative Engine Optimisation prepares your content for AI discovery
Customers increasingly use AI-powered tools to compare products, research problems and shortlist brands in a single conversation. Generative Engine Optimisation improves the clarity, usefulness and consistency of the information those systems may draw on when constructing an answer. It is not a method for forcing AI systems to recommend a brand - it is the process of giving those systems stronger, more accessible and better-supported information from which to understand the business.- Clarify what the brand does and who it serves.
- Connect products with the problems they solve.
- Present important product attributes consistently.
- Support claims with evidence, expertise and trustworthy context.
Generative Engine Optimisation
The structured improvement of online content so that AI-powered search and answer systems can more accurately interpret a brand, its expertise, its products and their relevance to a user's question - working alongside technical SEO and clear brand signals across the wider web, not in place of them.GEO capabilities
Improve how your products and expertise are represented in AI search
GEO requires coordinated work across positioning, product information, content, authority and measurement - not one technical setting or piece of schema.
Visibility assessment
Assess how the brand currently appears across selected AI-powered platforms, prompts and relevant customer questions.- Prompt and topic selection
- Brand and competitor comparisons
- Mention and citation review
- Visibility-gap identification
Entity and brand clarity
Make the relationships between the business, products, expertise and product facts easier for AI systems to interpret.- Brand positioning consistency
- Product and category relationships
- Consistent attributes and terminology
- Organisation and expertise content
Answer-led content
Build useful pages around the specific questions customers ask, backed by credible evidence and trust signals.- Direct question-and-answer structure
- Buying and comparison guides
- Awards and independent recognition
- Clear sourcing and expertise
Monitoring and improvement
Track selected prompts and platforms to understand whether brand visibility, sentiment or competitive position changes over time.- Prompt-set monitoring
- Brand visibility tracking
- Share-of-voice comparisons
- Ongoing optimisation priorities
SEO and GEO
GEO extends strong SEO rather than replacing it
AI-powered discovery changes how answers are presented, but the underlying need for accessible, useful and trustworthy web content remains - a customer can now move from problem awareness to a product shortlist within a single AI conversation, without visiting every page used to construct the answer.
Helps pages appear in conventional search results
SEO focuses on crawlability, indexation, relevance, authority and the quality of products, collections and supporting content.- Keyword and intent targeting
- Technical and indexation health
- Product and collection optimisation
- Search impressions, clicks and rankings
Helps AI systems interpret and represent the brand accurately
GEO focuses on the clarity, consistency, evidence and usefulness of the information used to formulate AI-generated responses.- Brand and entity clarity
- Direct answers and factual summaries
- Consistent product attributes
- AI mentions, sentiment and share of voice
Evidence from a live GEO project
RUNESILK: tracked AI visibility alongside search and sales growth
RUNESILK's beard-dandruff project combined a Shopify product-page rebuild, an eight-part educational cluster and GEO-focused content structure.
Tracked AI-search visibility
The report reflects a defined set of prompts, competitors and AI platforms - delivered as part of a broader ecommerce project that also recorded a 94% shampoo unit-sales uplift and 17.2K search impressions. It does not represent visibility across every possible AI-generated answer.How a GEO project works
From current visibility to clearer brand representation
GEO work starts with understanding what the business should be known for, how it is currently represented and where important information is weak, inconsistent or missing.
Define
Identify the products, expertise, questions, categories and comparisons that matter commercially.Review
Examine existing website content, AI responses, brand mentions, product facts and competitive visibility.Structure
Improve entity clarity, page relationships, answer formats, product attributes and supporting evidence.Implement
Update product pages, collections, FAQs, educational content, internal links and company information.Monitor
Track selected prompts, brand mentions, sentiment and competitive position over time.GEO and AI visibility pricing
Clear starting points for visibility reviews, implementation and ongoing improvement
Pricing reflects the research, website changes, content work and measurement required to improve how AI-powered systems interpret a brand. Final scope depends on the number of brands, markets, products, competitors, prompts and platforms involved.
AI Visibility Review
£995 Fixed feeA focused assessment of how one brand appears across a defined set of prompts, competitors and supported AI platforms.
- Prompt-set development
- Brand and competitor visibility review
- Mention, citation and sentiment analysis
- Website and entity assessment
- Prioritised recommendations
- Founder-led findings call
GEO Foundation Project
From £3,000 Focused implementation projectImprove the core brand, product and website information that AI systems may use to interpret the business.
- AI Visibility Review
- Brand and entity consistency work
- Company or About-page improvements
- One priority product or category area
- FAQ and answer-led content improvements
- Internal linking and baseline measurement
GEO Foundation with Content Cluster
From £5,000 Strategy, content and implementationA coordinated project combining entity and product-information improvements with answer-led content around a priority customer problem or category.
- Everything in the GEO foundation
- One substantial pillar page or buying guide
- Three supporting articles
- Comparison or FAQ content
- Selected product or collection improvements
- Publishing, internal linking and measurement
AI Visibility Support
From £1,250 Per monthFocused monitoring and website improvement for businesses that want to review tracked AI visibility over time.
- Defined prompt and competitor monitoring
- Monthly visibility interpretation
- Limited website or content improvements
- Product-information consistency checks
- SEO and GEO priority planning
- Monthly report and review call
GEO Growth Programme
From £2,000 Per monthFor businesses requiring a faster pace of content development, entity work, website implementation and visibility monitoring.
- Expanded prompt and competitor tracking
- Regular answer-led content
- Product and collection improvements
- Entity and brand-content development
- Structured-data and technical implementation
- Detailed monthly analysis
Large or International GEO Programmes
Price on request Scoped around brand and market complexityFor multiple brands, countries, languages, websites or extensive product catalogues requiring wider research and monitoring.
- Multiple brands or websites
- Multiple markets or languages
- Large product catalogues
- Extensive competitor groups
- Large or specialist prompt sets
- Enterprise reporting requirements
The £995 review covers one brand, one website, one principal market and a defined monitoring set. Additional brands, markets, languages, prompt groups and platforms are scoped separately. Digital PR, large-scale content production, extensive technical remediation, major theme development and custom software are not included unless specifically stated. AI visibility cannot be guaranteed, and all reporting reflects the selected prompts, competitors, platforms and measurement period. VAT status should be confirmed in the final published pricing copy.
Is Cape Wired the right fit?
Best suited to businesses with real expertise and useful information to share
This works best for businesses that sell products customers research before buying, have genuine expertise to draw on, and understand that visibility develops through sustained work rather than a shortcut. It isn't suited to anyone expecting guaranteed inclusion in AI-generated answers, fabricated expertise or evidence, or GEO applied without maintaining strong underlying SEO.
GEO and AI-search FAQ
Common questions about Generative Engine Optimisation
What does GEO mean?
Does GEO replace SEO?
Can you guarantee my brand will appear in AI answers?
How is AI visibility measured?
How long does GEO take to work?
Can GEO be added to an existing Shopify store?
Prepare your brand for AI discovery