Case studies
Real ecommerce businesses, real numbers
Three product businesses across three very different categories (beard care, craft beer and specialist adult wellness), rebuilt, migrated and grown on Shopify.
The projects
Three products, three commercial problems, three outcomes
Each business needed something different from Shopify: a full new build, a migration away from a struggling platform, or a redesign focused on conversion and search visibility.
Founded brand · Beard care
RUNESILK
5–10 → 137 shampoo units a month on Amazon UK alone, 15 Sep – 15 Oct 2026
A founder-built beard-care brand strengthened through custom Shopify improvements, product-page optimisation and a targeted content strategy designed to increase search visibility and sales.
Store redesign · Ecommerce SEO · GEO
Acquired business · Craft beer
LowCostBeer
1,000-product Shopify catalogue
An acquired WooCommerce store rebuilt on Shopify in about a week, cleared of lingering domain-reputation warnings and repositioned around direct brewery relationships and curated Showcase Boxes.
WooCommerce migration · Technical remediation · Ecommerce strategy
Operated & sold · Specialist retail
TENGA UK
£360K peak annual net sales
A specialist ecommerce store built from no existing traffic on Shopify, scaled through SEO, email and Amazon over ten years, and ultimately acquired by the brand's European subsidiary.
New Shopify build · Ten-year growth · Strategic acquisition
What ties these together
The same operator-led approach across every project
Real commercial pressure
Every project involved live trading, real revenue and real customers, not a staging environment or a hypothetical brief.
One person, full accountability
Strategy, migration, design, content and implementation were handled directly, with no handoffs between departments.
Honest reporting
Each case study includes what worked, what didn't and the constraints involved, not just the headline number.
Your store could be next
Which of these problems sounds like yours?
Whether it's a platform that's holding you back, a store that needs rebuilding, or a business that just needs consistent attention, Cape Wired can help you work out the right next step.
You send a short message about the store and the problem.
Daniel replies personally to arrange a first conversation.
You get a clear recommendation: an audit, a project or nothing at all.
Project results depend on the business, products, market, available data, implementation quality, competition and time. As a result, historic case-study performance does not guarantee equivalent outcomes for another store.