Founder-led Shopify support
Practical Shopify support for stores that need reliable implementation
Get direct support with Shopify themes, reusable Liquid sections, catalogue improvements, apps, troubleshooting, SEO implementation and planned store development. Cape Wired provides remote Shopify support to product businesses in the UK and worldwide.
Support beyond the platform help desk
Help with the Shopify store your customers and team actually use
Shopify provides the hosted commerce platform, core infrastructure and account support. Merchants still need hands-on help with themes, templates, catalogue structure, apps, content, analytics and the practical work required to improve a live store.
Cape Wired provides implementation-led support. That might involve resolving a focused theme problem, improving a product template, creating a reusable section, reviewing an app conflict or maintaining a prioritised monthly development backlog.
The service is designed for product businesses that need experienced Shopify input without hiring a full-time developer or commissioning a complete rebuild every time the store needs attention.
What Shopify support can cover
Focused technical help and ongoing store improvements
Support can cover a defined issue or a prioritised backlog. Larger redesigns, migrations and extensive catalogue projects are scoped separately when they need a coordinated project rather than monthly support capacity.
Theme changes and fixes
Resolve storefront problems without relying on repeated CSS patches or unsafe edits to the live theme.
- Responsive layout issues
- Broken or inconsistent sections
- Header, navigation and footer changes
- Theme upgrade and compatibility review
Custom sections and templates
Add maintainable Shopify functionality where the standard theme does not support the required content or customer journey.
- Merchant-editable Liquid sections
- Product education and comparison blocks
- Metafield-driven templates
- Campaign and landing-page components
Product and collection support
Improve how customers understand, compare and discover products across the catalogue.
- Product-template improvements
- Collection layouts and introductions
- Filters, tags and merchandising
- Cross-sells and related-product journeys
App setup and troubleshooting
Review third-party functionality and investigate conflicts, duplicated features or unnecessary ongoing costs.
- App configuration
- Theme and app conflict investigation
- Replacement and removal recommendations
- Integration support and testing
Navigation and customer journeys
Reduce friction between arrival, product discovery, evaluation and purchase.
- Menu and site-structure improvements
- Mobile buying journeys
- Search and filter behaviour
- Cart, delivery and trust messaging
SEO and analytics implementation
Implement agreed technical, content and measurement improvements rather than leaving the business with recommendations alone.
- Metadata and heading updates
- Internal links and structured content
- Analytics and event-tracking checks
- Technical SEO implementation
Choose the right arrangement
One-off support for defined work, retained support for an ongoing backlog
The right structure depends on whether the work has a clear endpoint or whether the store needs recurring technical capacity and continuity.
Focused one-off support
Best when the issue or task list can be reviewed, bounded and completed as a defined project.
- A specific theme, app or template issue
- A defined list of improvements
- Implementation and testing
- Practical handover notes where useful
Retained monthly support
Best when the store has a recurring backlog and benefits from reserved capacity, context and regular prioritisation.
- Reserved monthly implementation capacity
- Prioritised technical backlog
- Regular review of new requests
- Continuity across theme and catalogue work
Support with growth implementation
Connect Shopify development with agreed SEO, conversion, catalogue or campaign priorities.
- Commercial landing pages
- Product and collection improvements
- SEO and content implementation
- Analytics-informed prioritisation
Work scoped separately
Some requirements need a dedicated project, specialist input or a broader discovery phase.
- Complete redesigns or migrations
- Custom private or public Shopify apps
- Large-scale data entry or copywriting
- Round-the-clock emergency support
Shopify support pricing
Defined monthly capacity, clear priorities and direct founder involvement
Monthly packages reserve implementation capacity rather than promising unlimited support. The proposal confirms expected response times, priorities, exclusions and how unused capacity is handled.
Focused monthly capacity
£600 Per monthFor smaller stores with a modest but recurring need for theme, catalogue and configuration support.
- Reserved monthly capacity
- One prioritised workstream at a time
- Theme and configuration changes
- Direct founder communication
- Monthly progress summary
Broader store improvement
£1,000 Per monthFor established stores with a regular development backlog and connected UX, catalogue or SEO implementation priorities.
- Increased monthly capacity
- Prioritised development backlog
- Theme and catalogue improvements
- SEO or conversion implementation
- Monthly priority review
Higher-capacity implementation
From £1,500 Per monthFor stores requiring more frequent technical delivery, broader coordination or faster progress across multiple priorities.
- Higher reserved capacity
- Multiple coordinated workstreams
- Regular technical planning
- Campaign and launch support
- Priority scheduling within scope
A focused support project may be more appropriate when the task has a clear endpoint. Share the store, the affected theme or app, what is not working and the desired outcome. Cape Wired will confirm whether the work can be scoped as a one-off project.
Shopify subscriptions, premium themes, paid apps, third-party services, substantial copywriting, photography and large-scale product-data work are excluded unless stated in the proposal. Retained support does not include unlimited requests, guaranteed emergency availability or infrastructure support. VAT status will be stated in the proposal where applicable.
How support works
A controlled route from request to tested implementation
Support remains useful when requests are prioritised, properly scoped and tested rather than treated as an unstructured stream of urgent tasks.
Review access and context
Understand the store, theme, apps, catalogue and immediate technical priorities.
Define the backlog
Record requests clearly and separate essential work from lower-value additions.
Agree priorities
Confirm what fits within the available capacity and what requires separate scoping.
Develop and test
Implement changes in a safe environment and check the relevant templates, devices and app interactions.
Publish and review
Release approved work carefully and record the next priorities for retained support.
First-hand ecommerce experience
Shopify support shaped by years of operating live stores
The work is informed by direct responsibility for catalogue changes, launches, technical fixes, content, fulfilment and ongoing commercial development.
Ongoing theme, content and SEO implementation
Store development has included reusable Liquid sections, richer product and collection pages, content clusters, schema work and ongoing improvements across a live specialist brand.
Large-catalogue and operational problem-solving
Ongoing Shopify work supports a changing catalogue of approximately 1,000 live products, new collections, campaign requirements and the practical needs of an active ecommerce operation.
Long-term Shopify management and growth
Building and operating the store required continual attention to merchandising, product journeys, content, integrations, analytics and day-to-day ecommerce decisions.
Related Shopify services
When the support request points to a larger or more focused project
Shopify support FAQ
Questions about working with Cape Wired on an ongoing store
What can Shopify support include?
Support can include theme fixes, reusable Liquid sections, product and collection improvements, app configuration, navigation changes, analytics checks, technical SEO implementation and other clearly scoped storefront work.
Do you offer one-off Shopify support?
Yes. Defined issues or a clear group of improvements can be reviewed and priced as a focused project. Work that requires extensive investigation, a complete redesign or a large catalogue restructure may need a broader scope.
Is monthly support unlimited?
No. Each monthly arrangement reserves a defined level of capacity. Priorities, response expectations, exclusions and the treatment of unused capacity are agreed before work begins.
Can you create custom Shopify sections?
Yes. Cape Wired can create merchant-editable Liquid sections, blocks and templates for product education, comparisons, FAQs, collection content, campaigns and other agreed requirements.
Can you work with our existing theme?
Usually. The theme, existing code and app dependencies are reviewed before changes are agreed. Where the current setup is unsafe or unsuitable, Cape Wired will explain whether an upgrade, redesign or replacement is the more practical option.
Do you provide emergency or 24-hour support?
No. Cape Wired does not provide round-the-clock infrastructure or emergency cover. Urgent work may be possible by agreement, but availability and response times are not guaranteed unless stated explicitly in the proposal.
Can Shopify support include SEO work?
Yes. Support can include implementing agreed metadata, internal links, structured content, product and collection improvements, analytics and technical SEO changes. Broader research and strategy may require a separate ecommerce SEO scope.
Do you guarantee that support will increase sales?
No. Shopify improvements can reduce friction and strengthen the store, but sales also depend on products, pricing, demand, traffic, trust and operations. Results are measured and qualified rather than guaranteed.
Discuss your Shopify backlog
Does your store need a reliable route from request to implementation?
Share the live store, current theme, catalogue size and the technical or commercial priorities waiting to be addressed. Cape Wired will recommend whether the right starting point is a one-off support project, a monthly arrangement or a larger Shopify review.