Privacy notice

Who controls your personal information

Cape Wired is the controller of the personal information described in this notice. This means Cape Wired determines why and how that information is used.

Cape Wired is operated by Daniel Jones and provides Shopify, ecommerce SEO, Generative Engine Optimisation, website, marketing and related consultancy services.

Who this notice applies to

This notice applies to personal information relating to:

• visitors to the Cape Wired website;
• people who submit an enquiry or contact Cape Wired;
• prospective, current and former clients;
• client employees, contractors and representatives;
• suppliers, collaborators and professional contacts;
• people who subscribe to marketing communications;
• people who interact with Cape Wired through social media;
• people whose information is supplied for a legitimate project purpose.

Where Cape Wired processes personal information solely on a client’s documented instructions, Cape Wired may act as a data processor rather than the controller. In that situation, the client’s own privacy notice should explain its use of the information.

Personal information Cape Wired may collect

The information collected depends on how you interact with Cape Wired and which services are provided.

How personal information is collected

Cape Wired may collect personal information:

• directly from you through a form, email, call or meeting;
• when you request a proposal, audit or service;
• when you enter into or perform a contract;
• through website cookies and similar technologies;
• from a colleague or organisation you represent;
• from a client where the information is needed for a project;
• from connected business tools you authorise Cape Wired to access;
• from public business websites, directories and social profiles;
• from professional advisers, suppliers or referral partners.

If information is obtained from someone other than you, Cape Wired will only use it where there is a lawful reason to do so and where the use is relevant to a legitimate business purpose.

How Cape Wired uses personal information

Personal information may be used to:

• respond to questions and project enquiries;
• assess whether Cape Wired can provide a requested service;
• prepare proposals, estimates and contracts;
• provide Shopify, SEO, GEO, marketing and consultancy services;
• manage client projects, approvals and communications;
• provide support and resolve technical or service issues;
• administer billing, payments, accounting and tax records;
• operate, maintain, secure and improve the website;
• understand website performance and visitor behaviour;
• manage suppliers, collaborators and professional relationships;
• send requested updates or permitted marketing communications;
• establish, exercise or defend legal rights;
• prevent fraud, misuse, security incidents and unlawful activity;
• comply with legal, regulatory and professional obligations.

Cape Wired will not use personal information for an unrelated purpose without first considering whether another lawful basis applies and whether further information needs to be provided to you.

Lawful bases for processing

UK data-protection law requires a lawful basis for each use of personal information. Cape Wired may rely on the following bases.

Where Cape Wired relies on legitimate interests, the nature of the processing, its necessity and its likely effect on individuals are considered before that basis is used.

Marketing communications

Cape Wired may send marketing or service-related communications where you have requested them, consented to receive them or where another lawful route is available for appropriate business communications.

Marketing messages may include information about:

• Shopify, ecommerce SEO and GEO services;
• new articles, case studies or business resources;
• relevant service updates or events;
• related offerings likely to be useful to an existing client.

You may stop direct-marketing communications at any time by:

• using the unsubscribe link in an email;
• replying to the message with your request;
• emailing contact@capewired.com.

Opting out of marketing will not prevent Cape Wired from sending necessary service, contractual, account or legal communications.

Cookies, analytics and similar technologies

The Cape Wired website may use cookies and similar technologies to operate essential website functions, remember choices, understand website usage and measure performance.

These technologies may collect information such as:

• IP address and approximate location;
• browser, device and operating-system information;
• referring website or campaign;
• pages viewed and time spent on the site;
• button, form and navigation interactions;
• cookie-consent preferences.

Strictly necessary cookies may be used without optional consent because they are required for the website to function. Where required, analytics, advertising or other non-essential technologies should only be activated after you have made the relevant choice through the cookie-consent tool.

More information about the specific technologies used, their purposes and durations should be provided in the Cape Wired Cookie Policy.

Who personal information may be shared with

Cape Wired does not sell personal information. Information may be shared where necessary with carefully selected recipients, including:

• website-hosting, security and technical-support providers;
• email, calendar, file-storage and collaboration providers;
• analytics, consent-management and website-performance providers;
• customer-relationship, project-management and communication tools;
• payment, banking, invoicing and accounting providers;
• subcontractors or specialists working on an agreed project;
• professional advisers such as accountants, insurers and legal advisers;
• public authorities, regulators, courts or law-enforcement bodies;
• a prospective buyer or successor if Cape Wired or relevant assets are sold or reorganised.

Service providers are only permitted to use personal information for agreed purposes and are expected to protect it appropriately. Where Cape Wired introduces a client directly to an independent provider, that provider may become a separate controller and its own privacy notice will apply.

Personal information may also be disclosed where Cape Wired reasonably believes this is necessary to protect rights, investigate misuse, respond to a legal claim or comply with law.

International transfers

Some technology and service providers may process information outside the United Kingdom. This may include countries that do not provide the same level of statutory data protection as the UK.

Where an international transfer is legally restricted, Cape Wired will seek to ensure an appropriate safeguard applies. This may include:

• a UK adequacy regulation;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses;
• another legally recognised transfer safeguard;
• a permitted legal exception in limited circumstances.

You may contact Cape Wired for further information about the safeguards relevant to your information.

How long personal information is retained

Information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Retention periods may be extended where information is required for an active dispute, legal claim, regulatory enquiry, fraud investigation or another legitimate reason. Information may be anonymised where continued statistical or analytical use does not require identification.

How personal information is protected

Cape Wired uses proportionate technical and organisational measures intended to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

Measures may include:

• password management and multi-factor authentication;
• restricted user permissions and delegated platform access;
• encrypted connections and reputable cloud services;
• software, plugin and security updates;
• device and account-security controls;
• backups and recovery procedures where appropriate;
• supplier selection and contractual protections;
• removal of access when a project or relationship ends.

No internet transmission or storage system can be guaranteed to be completely secure. If you believe information relating to you may have been compromised, contact Cape Wired promptly.

Your data-protection rights

Depending on the circumstances and applicable law, you may have the following rights.

Rights are not absolute and may be limited by legal exemptions. Cape Wired may request information needed to confirm your identity and understand the scope of a request.

Cape Wired will normally respond without undue delay and within one month. A longer period may be permitted for complex or multiple requests, in which case you will be informed.

There is normally no fee for exercising a data-protection right. A reasonable fee may be permitted, or a request may be refused, where it is manifestly unfounded or excessive.

Questions and complaints

Please contact Cape Wired first if you have a question or concern about the use of your personal information. This provides an opportunity to investigate and resolve the issue directly.

You also have the right to complain to the UK supervisory authority:

External websites, social media and embedded services

The Cape Wired website may contain links to external websites, social platforms, videos, maps, scheduling systems or other embedded services.

When you follow an external link or interact with embedded content, the relevant third party may collect and use information under its own terms and privacy notice. Cape Wired does not control the privacy practices of independent third-party websites.

You should review the privacy information supplied by those organisations before providing personal information or enabling optional tracking.

Changes to this privacy notice

This notice may be updated when Cape Wired changes its services, suppliers, website technology or legal obligations.

The latest version will be published on this page and the “last updated” date will be revised. Where a change is significant and Cape Wired has an appropriate way to contact affected individuals, additional notice may be provided.

You should review this notice periodically if you have an ongoing relationship with Cape Wired.

Contact Cape Wired

To exercise a data-protection right, ask a privacy question, withdraw consent or raise a concern, contact:

Please write “Privacy request” in the email subject line where possible. Do not send identity documents unless Cape Wired asks for specific verification information through an appropriate channel.