Founder-led Shopify optimisation, SEO and GEO
Better Shopify stores. Stronger organic growth.
Cape Wired helps product-focused Shopify businesses improve store performance and organic visibility through strategic Shopify optimisation, ecommerce SEO and Generative Engine Optimisation, delivered directly by an experienced ecommerce operator.
Built by an ecommerce operator
More than a decade of hands-on ecommerce experience
Cape Wired was founded by Daniel Jones, a Shopify Partner with more than a decade of hands-on ecommerce experience across three very different product categories.
Daniel created the beard-care brand RUNESILK, acquired and rebuilt LowCostBeer on Shopify, and grew TENGA UK to £360,000 in peak annual net sales before selling the store to the brand's global manufacturer.
From personal care and craft beer to specialist adult wellness, that experience has built a practical understanding of what product businesses need to grow: stronger stores, clearer positioning, better organic visibility and commercially focused decision-making.
How Cape Wired helps
Three connected services for product-led ecommerce businesses
Shopify Services
New stores, migrations, redesigns, custom Liquid development and product & collection optimisation.
Explore Shopify ServicesSEO Services
Ecommerce SEO, local SEO, technical audits and content strategy built around real search demand.
Explore SEO ServicesGEO & AI Search Visibility
Help AI-powered search and answer engines understand, trust and recommend your brand.
Explore GEO & AI SearchNot sure where to start?
Find out exactly what's holding your Shopify store back
A fixed-scope, fixed-turnaround review of your storefront, product pages, SEO structure and operational friction — delivered as a prioritised report and a walkthrough call. No obligation to continue afterwards.
More ways to work together
Specific problems get specific solutions, not a generic package
Beyond the core services above, these focused offerings solve particular problems on their own or alongside a wider project.
Product & Collection Optimisation
Turn existing traffic into sales with better product and collection pages.
Explore →Custom Liquid Development
Custom sections and components your theme editor can't build alone.
Explore →Local SEO
Google Business Profile, citations and reviews for businesses with a physical presence.
Explore →Technical SEO Audits
A fixed-scope review of crawlability, speed and technical site health.
Explore →Ecommerce Content Strategy
Buying guides and content planned around real customer questions.
Explore →Our work
Ecommerce experience in the real world
Cape Wired's approach is shaped by more than a decade spent building, acquiring, rebuilding and growing product businesses across very different markets.
RUNESILK, LowCostBeer and TENGA UK were all founded, acquired or operated directly by Cape Wired founder Daniel Jones — included here as proof of process, not third-party client work.
RUNESILK
A founder-built beard-care brand strengthened through custom Shopify improvements, product-page optimisation and a targeted content strategy designed to increase both search visibility and sales.
View RUNESILK case study
LowCostBeer
An acquired ecommerce business rebuilt from the ground up on Shopify, with a stronger store structure, clearer proposition and new product concepts developed around direct brewery relationships.
View LowCostBeer case study
TENGA UK
An independently operated specialist retailer grown to £360,000 in peak annual net sales before being acquired by the brand's global manufacturer to strengthen its European presence.
View TENGA UK case studyGet expert guidance
Is your current store helping the business grow, or holding it back?
Share what you sell, what isn't working and where you want the business to go. Cape Wired will help you work out the right next step — whether that's a Shopify build, a migration, an SEO project or ongoing support.